Our Research

Research World International has conducted the following research studies in Uganda:

  • Usage and Attitude Studies
  • Customer Satisfaction
  • Mystery Shopper
  • Pricing Studies
  • Mystery Caller
  • Retail Audit
  • Employee Surveys
  • Opinion polls
  • Segmentation Studies
  • Desk Research
  • Brand Action
  • Product and Concept Tests
  • Customer Churn Studies
  • Evaluation Studies
  • Trade Scans
  • Baseline Surveys/feasibility studies
  • Brand Health Trackers
  • Customer Dealer Surveys
  • Accompanied Shopping

Research World International Ltd guarantees high quality standards sustained by our internal processes and quality checks.

  • Field Department
  • Data Processing Department
  • Client Facing Department
  • Employ well educated interviewers C+ in Mathematics and English Interviewers through recruitment
  • 100 % data check to ensure right execution of field work
  • Recruitment of experienced teams in research and marketing
  • Continuous training of field team on field operations and practice
  • Open ends coding and long listing have to be approved by DP manager and project Manager
  • High investment in training (local & international)
  • Briefing and training of interviewers for every project
  • 20% validation of data captured
  • Recruitment at graduate level
  • Accompaniments (10%)
  • 100% analysis check of data
  • Global pool of sector/industry experts available for consultation in design and execution of research projects
  • 20% back checking– both physical and telephonic
  • 100% questionnaire scrutiny